Want your mobile app more productive? Use these essential features

Mobile Apps are a part and parcel of today's mobile-first environment. A perfectly developed mobile app will increase engagement and develop trust, and create long-term relationships with users. An effective mobile app must have intelligent, sensible features which enhance usability, security and performance to really give an edge. Basic authentication through convenient navigation to real-time analytics and personalised marketing helps turn a basic mobile app into an efficient tool to lead the business to successful expansion and a broader customer base.

7 Essential Features to Make Your Mobile App Extra Productive

1. Social logins (Social SSO)

One of the largest frustrations for the user is creating and remembering many passwords. The above issue is addressed by social logins or social Single Sign-On (SSO), where user credentials are represented through their account on another platform, such as Google, Facebook, Twitter or LinkedIn.

Working mechanism:

• The user makes a selection of a social place to log in to.

• They are sent back to the login page of that platform.

• When permission is given, the application gets the necessary profile information, including name, email, and profile picture.

• This data is used to log into or create the account of the user without issues.

Why is that necessary?

• Ease of use: Kills password fatigue.

• Increased sign-ups: Fast registration means more sign-ups.

• Personalisation: Profiles are already filled.

• Marketing: Apps have access to demographic data in order to carry out targeted marketing campaigns with permission from users.

2. Bottom Navigation

Usability of navigation is a massive factor concerning the user experience. Because bottom navigation bars are easiest to operate using your thumb, they are helpful when it comes to being intuitive and efficient at navigating the interface.

Bottom nav best practices:

• Limited 3-5 to prevent clutter.

• Have distinct and similar icons.

• Put accessibility labels, particularly for new users.

Benefits:

• More usability: Facilitated access, even on large screens.

• Quicker Navigation switch between main functions with one touch.

• Improved hierarchy: Makes important sections on the app stand out.

3. AppsFlyer Integration

When you invest in app marketing, you need to know what works. Here is where AppsFlyer, a pioneering mobile attribution and analytics company, interferes.

Its functionality:

• Tracks installation, in-app purchases, and user behaviour.

• Attributes are configured into the right marketing channel.

• Gives ROI analysis of every campaign.

• Shields against click and false installs.

Benefits:

• More intelligent decisions: Have visibility on which campaigns are delivering the most value.

• Maximised ROI: Allocate your funds to profitable channels.

• Fraud protection: Protects your marketing budget.

• Greater user understanding: Know more about the customer behaviour than on downloads.

4. Onboarding Screens

The impression does count. The onboarding screen is the welcome mat of your app. They familiarise your app with new customers and make them pass through the main features.

What makes a good onboarding:

• Animations and appealing graphics.

• Easy to understand and non-jargonised.

• Gestures to interact with it, such as a swipe gesture or a tap.

• Easy to see call-to-action buttons, such as, Get Started.

Benefits:

• Establishes expectations.

• App value is highlighted early.

• Promotes increased uptake of features.

• Increases memory in the all-important first sessions.

5. Firebase Cloud Messaging (FCM)

Push notifications will help you re-engage users in the best way. Firebase Cloud Messaging (FCM) enables you to deliver targeted notifications and background data to Android, iOS, and web applications.

Key functionalities:

• Send reminder messages (alerts, promos, reminders).

• Send data messages that are silent to update contents.

• Segmenting by device groups, user segments or topics.

• Employ A/B tests to optimise messaging tactics built in.

Benefits:

• Affordable: Free and scalable.

• Graphics: Let's you create your own customised graphics.

• Personalised outreach: Deliver relevant messages to users.

• Analytics: Determine the opening rates, conversion rates, and the success of campaigns.

6. Biometric / Fingerprint Authentication

In a world that pays equal attention to security and convenience, biometric authentication pays the perfect balance. Touch identification or Face ID can enable a user to get to the system with a fingerprint or a face.

The functioning:

• The device stores an encrypted mathematical representation of the fingerprint/face securely within the Secure Enclave.

• When logging in system compares the input with the records that have been stored.

• When the verification is confirmed, access is provided immediately.

Benefits:

• Easy to use: Quicker compared to passwords/ PINs.

• Increased security: Difficult to crack, unlike conventional logins.

• User-friendly: easy to configure and popular.

7. Firebase Analytics

It is essential to understand the manner in which users engage with your app in the long run. Firebase Analytics offers a no-cost, powerful, and unconstrained analytical platform in order to monitor performance as well as user behaviour.

Core features:

• Path-breaking tracking of installs, sessions, and automatically viewing the screens.

• Custom tracking of events (e.g., purchases, video views).

• Funnel analysis to identify drops in the user journey.

• Live tracking of information with StreamView.

• A/B testing for constant optimisation.

Benefits:

• Determine what is working or not working.

• To improve the user experience using data.

• Streamline marketing campaigns with ROI insights.

• Use in-app purchases or ads as a support monetisation strategy.

Integrate these essentials with WebToNative.

To implement these powerful tools, you do not require any advanced coding skills. Platforms such as WebToNative allow one to make your website into Android and iOS applications in a short time.

The best way to use it:

• Just paste your web URL on WebToNative.

• Select the platform you want to target ( iOS or Android).

• You need to name your app and produce a demo.

• Use the editing interface to add some features such as social logins, FCM, analytics and others.

• Fix the app and relaunch it.

WebToNative has a user-friendly dashboard, customisation possibilities, and a list of ready-made add-ons that can help businesses make their websites into strong applications. This will make sure that you provide a secure, engaging and productive mobile experience that is targeted to your audience.

The journey to develop an effective mobile app is more than appearance- it is about developing a meaningful experience. Integrating features such as social login, onboarding, bottom navigation, biometric authentication, Firebase tools, and AppsFlyer ensures your app is secure and better engaging to use. These improvements help in data-driven insights that form marketing and growth strategies.