How to Increase Active Users for Your Mobile App

To boost user engagement and retention, you can use various methods, but a successful strategy combines several of these. A guide from WebtoNative covering actionable tactics to increase both DAU and MAU.

Understanding Active Users

An active user is a person who interacts with your app in a specific period. This is important since it shows how engaged users are in your app and the health of the pull. DAU stands for Daily Active Users, and MAU is Monthly Active Users. This is essential to keep the growth and revenue momentum going.

Key Strategies to Increase Active Users for Mobile Apps

1. Improve the First-time User Experience

The first-time user experience draws new users with an improved user interface. Most users leave a mobile app because of a improper experience. Design a user experience that walks users through essential functionalities. Many users know how to use an app, but they may not realise there are extra features in the user interface that ensure highlighting these features during their first-time interactions with your mobile app.

2. Sending Push Notifications

Keep your mobile app on top of the minds of users by sending Push notifications to boost user engagement and remind them of you. Send personalised messages based on user behaviours and choices. Like reminding users of underused features or personalised promotions. Deliver relevant push notifications to different audience groups for higher relevance and engagement.

3. Implement Gamification

Almost immediately, game gaming methods may help make your app extra interactive and motivate repeat visitors to use it. Consider: Reward Systems: Include points, badges, or rewards for completing tasks in the app. Similar to how Duolingo motivates users with streaks and daily goals. Challenges and Competitions: Create challenges for users to participate in, fostering a sense of community and friendly competition.

4. Personalisation

Adaptation of the user experience can greatly enhance engagement levels. By utilising data analytics to gain insights into user preferences and behaviours, you can: Adapt Content: Offer personalised recommendations and content that align with the interests of individual users, thereby improving their overall experience. Responsive Interfaces: Modify the application interface according to user interactions, resulting in a distinct experience for each user.

5. Regular Updates and New Features

Maintaining an enjoyable experience within your application is essential for sustaining user engagement. You should regularly add new features and make improvements to: Make User Experience Better: Fix any bugs and performance problems quickly to make sure everything runs smoothly for users. Share What's New: Use push notifications and messages inside the app to let users know about new features and updates. Encourage them to explore the app on a more regular basis.

6. Build a Strong Community

Making your app feel like a community can help users come back. You can add features that promote interaction, like: Chat Rooms: Let users talk to each other, share their stories, and give their thoughts. Spotlight Active Users: Thanking engaged users fosters a sense of belonging and can inspire others to get involved.

7. Use Data to Keep Getting Better

Regularly checking user data is crucial for understanding usage and identifying improvement opportunities. This means: Keeping an Eye on Numbers: Analyse daily and monthly app usage, time spent, and user comments to gauge interest. Trying Out New Ideas: Test out different features and messages to see which ones your audience likes the most.

Use Data to Keep Getting Better. Regularly checking user data is crucial for understanding usage and identifying improvement opportunities. This means: Keeping an Eye on Numbers: Analyse daily and monthly active users, usage duration, and user feedback to assess engagement. Trying Out New Ideas: Test out different features and messages to see which ones your audience likes the most.